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NEONIX CASINO
Built a full retention system from scratch


Before us
No retention system in place
SMS campaigns sent only 1–2 times a year, without understanding how SMSmarketing works
No segmentation or player lifecycle strategy
No automated communication with users
What we did
Built full retention marketing system from scratch
Launched automated flows (Welcome Series, Sign-Up & Depositor Winback, Nutrition/reactivation flows)
Set up trigger-based emails tied to player behavior
Created scalable logic for future A/B testin

The results
Fully automated retention system up and running
24/7 player communication based on lifecycle stage
Drop in early-stage churn and higher re-deposit rates
Improved engagement from both new and dormant players


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