Retention
Revenue
Results

Grow your
player lifetime.

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Retention
Revenue
Results

Grow your player lifetime.

PROVEN CLIENTS RESULT

Our client's case studies

See how our clients increased LTV, decreased churn, and built loyal player bases.

Redesigned the full retention flow—repeat deposits grew by 37%, churn in the first 14 days dropped significantly.

Built a full retention system from scratch—email, push, and pop-ups now drive engagement and repeat deposits.

Improved reactivation campaigns, leading to a 48% uplift in dormant players returning and making new deposits.

Full Case Study

Redesigned the full retention flow—repeat deposits grew by 37%, churn in the first 14 days dropped significantly.

Launched a crypto-specific funnel—second deposit rate rose by 41%, and player activity became more consistent.

Created automated flows for email, in-app push, and pop-ups—player engagement across products jumped by 55%.

Created automated flows for email, in-app push, and pop-ups—player engagement across products jumped by 55%.

1

Free Audit

We analyze your current setup (or lack of it), find revenue leaks, and highlight opportunities for better retention.

2

Strategy Creation

Based on player behavior and data, we craft a custom retention plan tailored to your casino’s goals and audience.

HOW WE WORK

How we do the best retention

We don’t just set up emails—we craft a full-cycle retention ecosystem that speaks to each player’s behavior and keeps them coming back for more.

3

Full Implementation

From emails to in-app messages and pop-ups—we build and launch the full system, ready to activate your players.

4

Testing & Optimization

We track results in real time, A/B test key flows, and fine-tune every element to boost ROI and player engagement.

1

Free Audit

We analyze your current setup (or lack of it), find revenue leaks, and highlight opportunities for better retention.

2

Strategy Creation

Based on player behavior and data, we craft a custom retention plan tailored to your casino’s goals and audience.

3

Full Implementation

From emails to in-app messages and pop-ups—we build and launch the full system, ready to activate your players.

4

Testing & Optimization

We track results in real time, A/B test key flows, and fine-tune every element to boost ROI and player engagement.

Launched a crypto-specific funnel—second deposit rate rose by 41%, and player activity became more consistent.

Created automated flows for email, in-app push, and pop-ups—player engagement across products jumped by 55%.

Introduced lifecycle comms from zero—emails, pushes, and pop-ups now fuel steady growth in returning players.

THE BEST WAY TO DO RETENTION

In-House vs. Our Team: What Really Pays Off?

Building an in-house retention team is slow, costly, and risky. We give you a full-stack retention department—faster, leaner, and already battle-tested.

HOW WE WORK

How we do the best retention

We don’t just set up emails—we craft a full-cycle retention ecosystem that speaks to each player’s behavior and keeps them coming back for more.

1

Free Audit

We analyze your current setup (or lack of it), find revenue leaks, and highlight opportunities for better retention.

2

Strategy Creation

Based on player behavior and data, we craft a custom retention plan tailored to your casino’s goals and audience.

3

Full Implementation

From emails to in-app messages and pop-ups—we build and launch the full system, ready to activate your players.

4

Testing & Optimization

We track results in real time, A/B test key flows, and fine-tune every element to boost ROI and player engagement.

Free Consultation

THE BEST WAY TO DO RETENTION

In-House vs. Our Team: What Really Pays Off?

Building an in-house retention team is slow, costly, and risky. We give you a full-stack retention department—faster, leaner, and already battle-tested.

Inhouse Retention

Worked with 1-2 projects before

No real sense of market norms

Hard to find skilled specialists

Same logic reused from past job

Rarely test or update strategy

Can contact only via customer support

Limited by internal perspective

With GNB Agency

8+ years in iGaming retention

Market benchmarks from 15+ brands

Owner-led team with strong reviews

Deep cohort-based segmentation

Ongoing A/B tests and hypotisation

Official partners with top ESPs

Cross-brand insights and scaling

HOW WE WORK

How we do the best retention

We don’t just set up emails—we craft a full-cycle retention ecosystem that speaks to each player’s behavior and keeps them coming back for more.

With GNB Agency

8+ years in iGaming retention

Market benchmarks from 15+ brands

Owner-led team with strong reviews

Deep cohort-based segmentation

Ongoing A/B tests and hypotisation

Official partners with top ESPs

Cross-brand insights and scaling

Inhouse Retention

Worked with 1-2 projects before

No real sense of market norms

Hard to find skilled specialists

Same logic reused from past job

Rarely test or update strategy

Can contact only via customer support

Limited by internal perspective

Free Consultation

"Working with GNB Agency was a game-changer—retention finally became a growth channel, not a guessing game. Results came faster than we expected."

Adam Goldman

Chief Executive

Officer at Big Casino

"They rebuilt our retention from scratch. Email, push, pop-ups—all on point. Churn dropped, LTV grew. Easily the best ROI we’ve seen in months."

Chief Executive

Officer at Big Casino

Adam Goldman

"Not only did they deliver results, but they also gave us clarity. We finally understand what works, what doesn’t, and how to scale retention right."

Adam Goldman

Chief Executive

Officer at Big Casino

WHO WE ARE

Meet our owners with over 8 years of experience in Gambling

With 8+ years in iGaming retention, our founders have seen it all—from market shifts to player patterns. Here’s who’s behind your next growth leap.

Farkhad Gasimov

Owner, CMO

Oleksandra Bakhmut

Owner, COO

FAQ

Your frequently asked questions, answered.

Still curious about how we work, what we deliver, or whether retention is right for your casino? We’ve answered the most common questions below.

No, we don’t need direct access to your contacts. We only request access to your ESP or CRM—no personal player data is required to build your flows.
Most projects go live within 2–3 weeks. If there’s no system in place, we build from scratch. If something exists, we audit and improve it fast.
It depends on your player base and GEOs, but most clients see a 20–40% boost in LTV and a significant drop in churn within the first 2 months.
We work with all major ESPs and CRM systems—Customer.io, Klaviyo, Optimove, etc. We’re also official partners with several top providers.
We bring 8+ years of focused experience, benchmark insights across 15+ brands, faster execution, and a fully equipped team ready to go.
Yes. We have experience with both fiat and crypto casinos across Tier 1, Tier 2, and CIS markets. We adapt flows to local player behavior.

Our team

Farkhad Gasimov

Founder

Alexandra Bakhmut

Founder

Kyrylo
Iudienkov

COO

Our team

Farkhad Gasimov

Founder

Alexandra Bakhmut

Founder

Kyrylo Iudienkov

COO

Ready to boost your retention?

Our clients
have already
trusted us

Daria Smith

Great quality of work. Farkhad is very skillful and professional. It was a pleasure working with him. He helped set all the email flows, campaigns, properly setup subjects and advices well during the process.

24

January

2025